E-commerce Profit and Pricing Guide
Right marketplace pricing adds commission, shipping, packaging and returns on top of cost; one forgotten line erases profit. This guide shows how to enter panel commissions and reach target margins. Same-currency inputs clarify net profit. Testing scenarios prevents discount losses. Preliminary results only.
Step by step
- Enter sourcing cost with packaging as separate lines.
- Take commission and fees from the current panel, mind VAT status.
- Add shipping, dimensional differences and return costs.
- Test prices one by one, compare profit and margin.
- Note improvements if margins miss.
- Retest with campaign costs, review tax with your accountant.
Example scenario
A 220 TL product sells at 499 TL with fifteen percent commission. Commission equals 74.85 TL, shipping 65 TL, packaging 15 TL. Deductions total 154.85 TL; from the 279 TL spread, unit profit is 124.15 TL, about twenty-five percent margin.
Check your result
Verify VAT-inclusive commission, shipping ownership and coupon handling. Entering commission pre-VAT overstates profit. Returns and storage can push profitable prices near breakeven.
Frequently asked questions
Where is the commission rate?
Always the current panel; note the date.
Add shipping how?
Enter contracted fees with dimensional terms.
Profit vs margin?
Amount is cash left; margin is its share of price.
Avoid discount losses?
Enter discounted price exactly with coupons.
Compare marketplaces?
Save separate scenarios per channel.
Open the tool: E-commerce Profit and Pricing →
Keep an original copy before processing your file. Examples are illustrative; results depend on your document.